Sophia Learning

Advertising | UI Design

A microsite activation that helps high schoolers understand that—when it comes to your future—it’s okay not to know.

A graphic design with a purple background featuring the text 'Sophia Learning Presents' at the top, and 'real stories, real talk' in large, bold letters. There are images of a mouth, an ear, and a large green swirling line.

Role Art Direction | UI Design

Team Sam Hardy (CD), Kelly Day (AD) — Porter Novelli

Laptop screen displaying an educational infographic titled 'the real numbers' with statistics on college students and concerns, featuring a smiling young man and colorful graphics.

Challenge

Approaching college is fraught with uncertainty for parents and students alike, but if they can have conversations that come from a place of curiosity and not fear or judgement, they can begin to feel confident about their hopes and goals.

Solution

Create an informational microsite for Sophia Learning’s The Talk, a content series capturing real conversations between high school students and their guardians about the pressure, hopes, and uncertainties students feel as they prepare for college.

Who is Sophia Learning?

Sophia Learning partners directly with colleges and universities to offer students free and low-cost online college credit courses. They give students the opportunity to start exploring, with no pressure and no cost.

The brand voice is

Optimistic | Empowering | Human

A graphic design with a purple background featuring the text 'Sophia Learning Presents' at the top, and 'real stories, real talk' in large, bold letters. There are images of a mouth, an ear, and a large green swirling line.
A mobile phone screen displaying a microsite that guides teens and parents through college conversations.
Image of three students walking outside, with colorful abstract background and text that reads "why Sophia Learning?"
A young man with a confident expression, standing with his right hand on his chin, surrounded by statistics and colorful abstract shapes, with a woman peeking over a banner that reads 'the real numbers' at the top of the image.

The design focuses on movement and freeform shapes to match Sophia’s mission to be a positive partner for students that encourages exploration, motivation, and growth. 

As part of this activation, 100,000 students received 60 days of Sophia.org classes to try on different career paths, all while earning college credit for FREE.

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